AUGMENTED REALITY–BASED WEDDING INVITATIONS: A PERSONALIZED AND INTERACTIVE FRAMEWORK FOR ENHANCED GUEST ENGAGEMENT

Abstract

Traditional printed wedding invitations often lack interactivity, personalization, and long-term engagement while contributing to unnecessary production costs and paper waste. With the widespread adoption of mobile devices and immersive technologies, Augmented Reality (AR) has emerged as a promising medium for enhancing guest experiences through interactive and multimedia-rich content. This study presents the development and evaluation of an AR-based wedding invitation system designed to modernize conventional invitation practices by integrating 3D avatars, animations, personalized wedding information, interactive guest messaging, and ambient music. The system was developed using the Multimedia Development Life Cycle (MDLC) framework and evaluated through usability testing involving 24 participants from various backgrounds. Quantitative results from the System Usability Scale (SUS), User Experience Questionnaire (UEQ-S), and Engagement Questionnaire indicate strong usability, memorability, and emotional engagement. Qualitative feedback further highlights the system’s potential to reduce environmental impact while providing a meaningful and customizable digital experience. The findings demonstrate that AR invitations offer an innovative, sustainable, and engaging alternative to traditional printed wedding cards, bridging the gap between modern technological trends and cultural wedding practices.